JCPenney relocated to this building at the northwest corner of 5th and Broadway Avenue in October 1956.
The $565,000 two-story brick building was built by Webb Realty specifically for Penney’s, who signed a 20-year lease. The second floor warehouse is converted into sales space in 1960, when the store also adds Bismarck’s first escalator.
A second location at Main & 6th later opens in 1964, before Penney’s relocated to Kirkwood Mall in 1980.